HI, I’M SHANE.
I’m a creatively curious, hungry, do-it-all copywriter with years of experience leading writers and letting data guide my work.
I think of myself as a craftsman, not an artist, which has allowed me to succeed in industries ranging from e-comm to subscription services to gaming and more.
In my off time, I fish, read obscurely, train in the weight room, and run my smoker as often as I can.
NINTENDO
Leading up to the 2024 holiday season, Nintendo had a problem: adult gamers tended to believe the Switch was just for kids. This is how we convinced casual adult gamers to fit a little bit of play in their every day.
WALMART
Walmart is anything but a challenger brand, but that doesn’t mean they can’t launch challenger products. Enter Walmart+, my main account at Deutsch.
CHEWY
Your first copywriting job isn’t often glamorous, but it certainly will teach you a whole lot about yourself as a creative.
