NINTENDO

Nintendo’s brand is built on fun. But is pure fun enough to sustain adult audiences?

In this assignment, I was tasked with concepting an upper funnel video campaign for casual adult gamers that proved Switch gaming is more than just a bit of fun for kids.

The end result inspired sentiments like these in the comment section:

“I relate…when you play all your worries go away and you can focus on relaxing and having a good time. It’s like a hug to your inner child.”