DEUTSCH - JANUARY 2023 - PRESENT

Senior Copywriter

• Led a team of full-time and freelance copywriters servicing the Walmart+ account and numerous Deutsch internal cause briefs on topics like AI Creative and Neurodivergence in the Job Search

• Partnered with a senior art director and acted as the first-line creative lead in the development of performance work to address always-on, tentpole, holiday, and need-based briefs

• Oversaw consistent improvement in key performance indicators, such as year-over-year increases in engagement (CTR, VSR, and VCR) and decreases in CAC and CPC

• Assisted in bringing the Walmart+ Hispanic market business in house and building out the HA team, then became the performance team liaison to the VP of Hispanic Creative

Copywriter

• Primarily serviced the Walmart+ account, providing hard-hitting acquisition copy for the client’s performance needs

• Acted as the singular copywriter for the most successful Walmart+ Week campaign in the history of the account, garnering over 1.1 billion impressions, a +0.97% (vs benchmark) CAC, and 158% (vs target) increase in member participation.

• Contributed to creative concepting meetings and brainstorms for multiple high-profile accounts including Walmart+, Nintendo, Keurig/Dr. Pepper, Pizza Hut, St. Jude Children’s Hospital and more

• Helped create a successful email prospecting program for multiple Deutsch teams, including Design, Production, Digital Experience, and Business Intelligence, leading to meaningful new business leads

• Wrote dozens of 360-degree campaigns for Walmart+, which included myriad social platforms, the Google Display Network and more outlets, gaining experience across nearly all relevant performance touchpoints

CHEWY - JUNE 2017 - JANUARY 2023

Senior Copywriter

• Led a team of copywriters supporting the Chewy brand, private-label brands, and national brand partner teams

• Continued writing multi-platform video content and assisted with production and direction

• Headed copy for the Chewy email marketing program, instituting testing frameworks for subject lines and email content

Copywriter

• Supported the copy needs of the Chewy brand, private-label brands, and national brand partner teams

• Primarily wrote multi-platform video content for social platforms and performance placements

• Concepted for private-label releases, including packaging and marketing materials

Lead Video Content Writer

• Built and led a team of four copywriters to write short and long-form, product-focused content

• Oversaw on-set production, creative development, and post-production of video assets

• Edited all copy exiting Chewy Studios Dallas and was responsible for QAing all video content

Video Content Writer

• Stood up Chewy Studios Dallas as a founding member of the creative team

• Wrote short-form product explanation videos, long-form how-to videos and PDP copy

• Generated roughly 150 short-form video assets per week as the sole writer on the project